Hiring: Marketing Coordinator

*To apply please send your resume directly to Mbyrd@cordobamusicgroup.com.

Marketing Coordinator

At Cordoba Music Group, marketing centers around a shared love of creating music. Our mission is to connect people on a global scale and provide them with the instruments they need to grow, create, and share their music. We’re looking for a marketing coordinator who is willing to assist in the development and support of our global brands. Our ideal candidate has experience executing marketing campaigns that resonate with musicians and guitarists. They will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of cultivating a brand, we want to hear from you.

Role Objectives:

  • Assist with marketing operations for all brands.
  • Help with establishing brand position, identifying target audiences, and developing of marketing plans with specific objectives across different channels and segments.
  • Provides user analytics reporting across multiple platforms to help inform future campaign development and go-to-market strategies.
  • Provides assistance with email, social, web, and advertising creation and tactics to support the brand and team.

Daily and Monthly Responsibilities

  • Capture weekly metrics from all digital marketing platforms including social media, website, and Google Analytics
  • Regularly monitor social media in-box and determine an appropriate response
  • Regularly maintain and organize content assets, including content calendar
  • Coordinate and manage the shipping and receiving logistics for instruments used in photo shoots and magazine reviews
  • Regularly maintains, updates, and creates product pages on websites as well as dealer locations
  • Assist in the creation of dealer and consumer email utilizing pre-approved templates
  • Provide creative assistance as needed to the Marketing Manager
  • Work in partnership with the marketing team to develop and execute creative briefs
  • Manage and update the database of brand artists and influencers.
  • Provide marketing support to the sales team to include the creation of one-sheets and providing marketing collateral as requested
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Provide additional marketing support as requested.

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field is desired
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Experience with marketing automation and CRM tools

Preferred Qualifications

  • Proficiency with online marketing and social media content
  • Proficiency with Microsoft applications including Word, Excel, and Teams.
  • Some graphic design experience
  • Willingness and ability to travel

The position is located at our Oxnard, CA headquarters

Cordoba Music Group is a leading manufacturer and distributor of acoustic and electric guitars, ukuleles, basses, and musical instrument accessories. Some of CMG’s brands include Cordoba Guitars®, Guild Guitars®, DeArmond®, and HumiCase®, which are internationally distributed and played by a wide range of musicians. Cordoba is the largest supplier of nylon string guitars and ukuleles in U.S. retail chains, online retailers, and independent dealers across the USA. Guild is an iconic brand of acoustic and electric instruments with roots going back to the early 50s. Other CMG brands include Savarez®, and Aquila®, of which CMG is the largest importer and U.S. distributor. The company’s corporate headquarters are located in Santa Monica, CA, and distribution and manufacturing facilities are located in Oxnard, CA.

*To apply please send your resume directly to Mbyrd@cordobamusicgroup.com.

CMG is offering a competitive salary, bonus, full medical, dental, vision, and 401K plan for a well-qualified and ambitious individual. CMG is an equal opportunity employer. No phone calls, please.


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